Coldwell Banker Realty
PARRIS
KRYGSMAN
Your Home Deserves an Extraordinary Introduction to the Market
About
Concierge-level service. Proven results.
Award-winning luxury real estate agent specializing in Sacramento, Placer, El Dorado, and Nevada Counties.
Over $750M in sales volume. A reputation built on concierge-level service, meticulous preparation, and marketing expertise that consistently delivers above expectations.
"Parris transformed how we thought about selling our home. The marketing was unlike anything we'd ever seen."
— The Hendersons, Granite Bay
A Shifting Landscape
The market
has changed.
Unlocking top value now requires a distinctive approach and world-class exposure.
The Strategy
A Bespoke Marketing Plan
for Your Home
Eight integrated pillars working in concert to position your property for maximum exposure and the strongest possible offers.
AI-Powered Pricing & Buyer Matching
01Professional Photography & Cinematic Video
02Drone & Aerial Cinematography
033D Virtual Tours & Virtual Staging
04Targeted Digital Advertising
05Social Media Marketing Campaign
06Custom Property Website
07Print & Luxury Publication Marketing
08Deep Dive · 01
Leveraging Artificial Intelligence to Sell Your Home Faster
Cutting-edge tools that uncover insights, target buyers, and elevate every piece of marketing.
AI-Optimized Pricing Analysis
Predictive models analyze thousands of comps and market signals to identify the optimal list price.
AI-Generated Property Descriptions
Compelling, SEO-rich copy crafted from your home's unique features and lifestyle appeal.
Predictive Buyer Matching
Identify and target the buyers most statistically likely to purchase your home.
AI Virtual Staging
Photo-realistic staging in multiple design aesthetics—at a fraction of the cost.
AI-Powered Chatbot
24/7 instant response to buyer inquiries on your custom property website.
AI-Enhanced Video & Photo Editing
Color science and detail enhancement that makes your home look its absolute best.
Deep Dive · 02
Every Angle, Every Detail, Beautifully Captured
Elevated visual production that makes your home unforgettable in every scroll, swipe, and showing.
Professional HDR Photography
Magazine-grade interiors and exteriors with perfect light and color.
Cinematic Walkthrough Video
Narrative, lifestyle-driven films that move buyers emotionally.
Drone & Aerial Photography
Showcase the property, lot, and surrounding lifestyle.
3D Matterport Virtual Tour
Buyers can explore every room, anytime, from anywhere.
Virtual Staging
Show vacant spaces at their full lifestyle potential.
Twilight & Golden Hour Shoots
The most evocative imagery your home will ever have.
Deep Dive · 03
Precision-Targeted Campaigns That Find Your Buyer
Modern buyers live online. We meet them everywhere they scroll, search, and stream.
Facebook & Instagram Ads
Lifestyle-targeted creative across Meta's full ad ecosystem.
Google Search Ads
Capture high-intent buyers searching your area and price point.
Retargeting Campaigns
Stay top-of-mind with buyers who've already engaged.
Geofenced Mobile Ads
Reach buyers within precisely defined geographic zones.
YouTube Pre-Roll Video
Cinematic property films served before relevant content.
Email Marketing
Targeted broadcasts to a curated database of qualified buyers.
Deep Dive · 04
Tangible Prestige That Makes a Lasting Impression
In a digital world, exceptional print signals exceptional value.
Luxury Magazine Placement
Featured in Homes & Land, Unique Homes, and regional luxury press.
Custom Brochures
Heavy-stock, beautifully designed property books for every showing.
Direct Mail Campaign
Architect-grade mailers to surrounding neighborhoods and target buyers.
Premium Signage
Designed signage that reflects the caliber of your home.
VIP Open House Events
Curated, invitation-only previews with elevated hospitality.
Coldwell Banker Global Network
Featured across the worldwide CB Global Luxury platform.
The Process
Your Home's Journey from Listed to Sold
Ten meticulously orchestrated steps. Every detail managed with precision.
Listing Consultation
We meet, tour your home, and align on goals, timing, and pricing strategy.
Property Preparation
Staging consultation, repairs guidance, and pre-market polish.
Visual Production
Photography, cinematic video, drone, and 3D Matterport in a single coordinated shoot.
Marketing Materials
Custom property website, brochures, signage, and social assets.
Coming Soon Campaign
Pre-MLS exposure to buyers, agents, and the Coldwell Banker network.
Live on the Market
MLS launch, syndication to 900+ portals, and full digital ad activation.
Showings & Open Houses
Curated private showings and elevated VIP open house events.
Offers & Negotiation
Strategic review, multiple-offer choreography, and skilled negotiation.
Under Contract
Inspections, appraisals, and timeline management—every detail handled.
Closed & Celebrated
Smooth close, key handoff, and a relationship that continues long after.
Reach
Local Expertise.
Global Reach.
Your home is exposed through Coldwell Banker's worldwide network of 100,000+ agents across 40+ countries—reaching qualified buyers from Silicon Valley to Singapore.
Global Agents
Countries
Syndication Sites
Brand Legacy
The Difference
What Sets Me Apart
Hyper-Local Expertise
Deep, granular knowledge of Sacramento, Placer, El Dorado & Nevada Counties—neighborhood by neighborhood.
Concierge Preparation
From paint to staging to pre-listing inspections, I manage every detail so your home shows at its absolute peak.
Marketing That Outclasses
AI tools, cinematic production, and a global brand. Most agents can't match this level of investment in your home.
Negotiation That Wins
Hundreds of closed deals across every market condition. I know how to protect your equity and your timeline.
Let's Begin
Ready to Get Started?
Let's schedule a private consultation. I'll walk you through a tailored marketing plan for your home—no pressure, just possibilities.
Parris Krygsman
Coldwell Banker Realty
- 530.798.3400
- parris@gohomes.net
- Sacramento · Placer · El Dorado · Nevada Counties